Hong Kong – AsiaPresswire, the leader in targeted press release distribution, reveals how financial advisory and consulting firms can capitalize on earned media placements across tier-one trade publications and portals to rapidly expand thought leadership and brand recognition.
Earned media remains the most authoritative channel for establishing subject matter expertise and visibility with peers and prospects alike. However, financial advisory brands face tremendous competition when vying for inclusion within prestigious finance trade outlets.
AsiaPresswire’s integrated distribution and Placements solutions provide guaranteed access to the eyes that matter most.
“Too often, financial advisory firms lack the connections into core finance publications editors direct relationships provide,” commented Stacy Cheng, Chief Marketing Officer of AsiaPresswire. “We tear down this barrier through our unmatched media partnerships in the space — enabling brands to effectively influence decision makers by securing consistent placements within key industry trade journals and portals.”
Cheng details AsiaPresswire’s step-by-step methodology for securing earned media placements and the visibility results financial services brands realize:
#1) Ideation & Release Matching
The starting point involves identifying relevant announcements, thought leadership concepts or data financial advisory firms can offer trade publications. This reconnaissance spots stories that align with target publisher interest areas.
AsiaPresswire scans and analyzes clients’ upcoming announcements to pinpoint where b2b finance, wealth management and professional services angles exist. AI then matches these releases to ideal channels.
For example, a merger, funding round or executive appointment news is tailored for M&A portals. Meanwhile, market forecasting data gets positioned for institutional platforms.
Consulting insights land within front-line practitioner facing outlets. Cheng explains “the strategy targets resigned media categories to build an integrated thought leadership campaign versus one-off mentions.”
#2) Consultation & Optimization
AsiaPresswire’s team then consults with brands on refining messaging and data to directly address editor angles and audience informational needs per matched category.
This optimization elevates relevance and quality to pass initial screening — where 90% of press releases get rejected.
Cheng advises “Without ensuring our customers’ insights speak to precise publisher interests, earned media placements cannot happen. We bridge this gap through content adaptation guidance.”
#3) Direct Editorial Submissions
Too often, brands rely on public press release distribution wires that get lost in the PR barrage top editors face daily. Just 10% of releases ever get considered due to volume.
Instead, AsiaPresswire deals directly with editors-in-chief across 300+ global finance publications — forwarding only highly targeted customer releases for immediate consideration.
Names like Bloomberg, NASDAQ, Financial Times, Forbes Asia, CNBC Asia, Singapore Business Review and Hong Kong Economic Journal highlight media within the company’s engagement ecosystem.
Cheng reveals “We eliminated the numbers game by fostering direct working relationships with finance outlet heads who trust our curation filtering — realizing 4X typical placement rates.”
#4) Performance Tracking
Transparency represents another advantage AsiaPresswire provides. Built-in monitoring allows brands to access real-time placement reporting including:
– Publication rates by tier status
– Content adaptation performance
– Category benchmarking
– Sentiment analytics
– Readership and visibility metrics
– Referral traffic analysis
The granular diagnostics quantify consulting and advisory expert media influence month over month.
Accelerating Mindshare In Competitive Markets
“Finance and professional services remain highly competitive sectors. Our placements channel lets brands shortcut years of business development to tap the visibility and trustonly top-tiermedia branding offers directly out the gates,” concluded Cheng.
AsiaPresswire continues expanding submission partnerships to provide financial advisory customers unprecedented exposure opportunities to the audiences moving markets.
AsiaPresswire provides press release distribution solutions for PR firms, agencies, organizations and corporations. Their team of PR, SEO and linking experts help clients use online communications strategically to achieve business goals through planned PR programs. They advise clients on online communication issues affecting reputation and prospects. AsiaPresswire distributes news to media, clipping services, news aggregators and social networks worldwide. They utilize creative communication tools, talent, expertise and resources to deliver value. To learn more about GPT-PRHelper and how it will help global customers in press release distribution, visit https://www.asiapresswire.com