Allwyn Extends Formula 1 Collaboration, Launches Prediction League

(AsiaGameHub) –   Lottery powerhouse Allwyn has prolonged its partnership with Formula 1. As part of this multi-year extension, the company revealed the launch of the Allwyn League within F1 Predict, enabling users to earn rewards for accurate race predictions.

Allwyn initially joined forces with F1 last year and, in a press statement confirming the agreement’s extension, noted that the first year had been successful.

Pavel Turek, Chief Officer of Global Partnerships at Allwyn, said, “We are excited to advance our official partnership with Formula 1 to a new stage, marking our most substantial long-term dedication to the sport to date. By continuing our collaboration, we are upholding our shared conviction in the power of Formula 1 to connect with and inspire a global audience.”

Prediction League Aims to Engage Fans

Allwyn is now the world’s second-largest gaming company, following a €16 billion ($18.5 billion) all-share merger with Greece’s state-authorized gambling operator OPAP last year.

The company intends to utilize F1’s widespread appeal to boost its brand and has rolled out the Allwyn League on the F1 Predicts platform.

Turek added, “This new phase enables us to strengthen that bond even more through the introduction of the Allwyn League fan experience, our leading partnership for the Formation Lap, and the expansion of our F1 Allwyn Global Community Award programme. We will ensure the thrill of the track provides an enriching experience for fans and a lasting positive effect for the communities we visit.”

F1 Predicts lets fans predict the results of key moments during a Grand Prix weekend. The Allwyn League will offer prizes, including Grand Prix tickets, to top-performing participants.

Allwyn Leaning Into Prediction Markets

Allwyn mainly operates lotteries but has been branching into other gambling sectors. The company obtained a controlling interest in PrizePicks last year.

Historically a DFS platform, PrizePicks secured approval from the CFTC to enter prediction markets.

It then formed a partnership with Polymarket before formally launching PrizePicks Predicts in collaboration with Kalshi last November. The platform features various F1 markets, where users can predict driver performance in races.

Gambling Sponsors Prominent in F1

The agreement with Allwyn is the most recent in a string of high-profile sponsorships between F1 and gambling firms.

Stake has served as the primary sponsor of the Sauber team since 2024, while Williams had a prior agreement with Sportsbet.io. PokerStars was also formerly the official betting sponsor of F1.

On the deal with Allwyn, F1 CCO Emily Prazer commented, “We’re pleased to be extending and enhancing our partnership with Allwyn, which benefits our fans and the communities where we hold races. 

“Our collaboration with Allwyn demonstrates our shared commitment to creating a positive legacy and using innovation to deliver new fan experiences both at home and at our global events. Allwyn is a strong and valued partner to F1, contributing both to the growth of the sport and to the well-being of the people it reaches worldwide.”