Behind The Gloves Establishes an Advisory Board to Fuel Its Next Phase of Growth

(AsiaGameHub) –   Industry veterans Michael Brady, Rob Fell, and Katie Byers have been appointed to the Board of the fitness and wellness organization.

Behind The Gloves, a fitness and wellness initiative rooted in purpose, has established an official Advisory Board to facilitate its evolution from an event-focused operation into a scalable, sustainable business and community.

The organization aims to foster community development through boxing, fitness, and wellness-based training. It is well-known for hosting early-morning sessions at industry events that boost team morale and generate tangible social impact.

The formation of this Advisory Board marks a significant milestone in the growth strategy of Behind The Gloves. These industry experts will provide the strategic insight necessary to expand the organization into new areas, including corporate wellness initiatives, brand collaborations, and upcoming digital offerings.

Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group, contributes a wealth of experience in developing and scaling successful enterprises.

He is joined by Rob Fell, CEO of RiskCherry, who provides deep expertise in commercial growth, regulatory strategy, operations, and market positioning, as well as Katie Byers, former SVP of People and Capability at Light & Wonder, who has a proven track record in guiding organizations through major transitions, managing talent strategies, and cultivating purpose-driven, high-performing teams.

This new phase of development ensures that Behind The Gloves remains a “business for good,” maintaining its pledge to dedicate a share of its profits to charitable endeavors and community projects.

Lee McFarland, Founder of Behind The Gloves, stated: “The establishment of our Advisory Board underscores the commitment of Behind The Gloves to building a robust business capable of global expansion and reaching a wider audience than ever before.

“We are delighted to have Katie, Rob, and Michael join the Board, and we look forward to harnessing the unique energy of our industry to support charitable causes and provide inclusive fitness activities on a broader scale.”